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The Message is where this claim comes in. What is your big claim? What big promise do you have to offer your solution?

This claim is part of getting Attention. Attention, Repetition, and Education are the most the most important parts of marketing. You have to get massive attention repeatedly while telling people what problem you solve. The claim is part of your attention-getting strategy. What can you claim that is also true and ethical? What can you claim that your product or solution actually fulfills?

Coke’s claim? Happiness is a can.
Lexus’ claim? The endless pursuit of perfection.

National brands all have perfected major claims. Geico could save you 10% or more on care insurance. It’s a claim. It’s a position that is true as well as compelling to those who seek that problem to be solved by Geico.

So, what is your company or your organizations claim? What can you claim that is both true and bold? Both worthy of attention and true to your capabilities.

Find you claim and you have a strong position in your marketing and getting attention in your message.

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The doctors and staff of Franklin Family Dentistry are proud to have served the Franklin, Indiana community for over 30 years. Our three trusted dentists have over 60 years combined dental experience.

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You create a blog.
Now what?
You have 3 objectives with your marketing:
1) Get Attention.
2) Get Attention repeatedly.
3) Educate your prospect while you have their Attention.

The more activity you use to push information out, the more opportunity to draw in for your business.

This is why content is so important. You want to be creating so much content that your prospects can’t ignore you and are compelled to do business with you.

So, how do you come up with multiple forms of content from one theme, one topic, one subject?

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When you close a deal and have a new customer, you create a whole new problem. You no longer have a prospect! You have to replace that new customer with a new prospect in your pipeline. How can you drive new leads, new prospects? Market your business all the time.

You’ve got to market your business at all times. You’ve got to create content and get in front of your perfect client with the right message over and over again so that they know how you can help them, how you can make their life better.

When you market, you’re always creating touch-points or awareness of what you do and how you solve problems. That’s the magic of frequency. The more you connect with your perfect customer, the more they know who you are, what you do and why they should do business with you.

Are you filling your pipeline as you close more business?

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Every transaction is a business solving a problem for someone. Every business solves problems and has the opportunity to solve problems for others. What’s the problem that you solve?
Get attention repeatedly, and educate people on the problem you solve when you’ve got their attention.

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What does Google want? Google wants to see you create unique content and then put that content in relevant places with lots of traffic. So, in simpler terms, Google wants authority. Facebook, Medium, Reddit. These are authority sites because Google can’t ignore the volume of traffic. So, when you put your content there, you get more exposure but you also get the benefit of your content being on site with LOTS of content. Authority is the #1 thing that Google is looking for right now. This is why our 3 Keys to Marketing are so important (Attention, Repetition, Education).

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Get attention. Keep getting attention. Educate people while you have their attention on the problem you solve. Find different ways of telling people how you solve their problem.

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